About Joe Ricci Tire Inc.
JOE RICCI TIRE is proud to have served Barron County’s automotive needs for over 44 years. We provide service and tires for most makes and models of cars and light trucks. We will care for your vehicle like it is our own. Trust is key to generations of our customers making Joe Ricci Tire the only place to go for automotive service. We are located in Rice Lake, WI, on the corner of Main Street and Allen Street. We accept most major credit cards, including Visa, Mastercard, Discover and American Express. If paying by cash or check is an option for you, you'll save 3%.
The next time you need Tires or Automotive Repair, call us!
The next time you need Tires or Automotive Repair, call us!
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Welcome our new owner, Tony Demers! Tony is not new to JRT. He has been here for over 4 years. Owning a business isn't new to Tony either. He founded Tony's Lawn Service at the ripe old age of 14 years old. Over the years he built Tony's Lawn Service into a thriving business in our area. As the new owner of Joe Ricci Tire, you can expect the same great service, technicians, and trustworthy ethics with competitive pricing. Tony and his father-in-law (Joe) will continue to work together to ensure a smooth transition.
Tony is married to Amanda Ricci Demers and has 2 beautiful kids! Joe Ricci: As of January 1, 2025, Joe sold the business to his son-in-law, Tony Demers. The great news is that Joe isn't going anywhere. He will continue to work for Tony, offering support wherever needed. With more than 44 years of experience, Joe offers a wealth of knowledge that will serve you well. Joe has been married to Ann for 39 years. They have 3 grown daughters and 2 sons. Joe loves being a grandpa to Simon, Graham, and Hattie. |
Jeanine Ricci Solum is Joe’s sister (Tony's Aunt) and has been our Office Manager since 1993. Married to Bob, mother of 3 grown daughters, 1 son-in-law, and the proud grandma to twins, Jack & Jett. She knows our customers and she knows her stuff!
Mark Barta joined the team in 2004. Mark offers so much as he enters the shop; Integrity, honesty, and a work ethic that is second to none. As our Alignment Technician, Mark will make sure your vehicle drives straight and your tires wear long.
Mark is married to Lisa and has 2 kids, Mindy and Levi.
Tim Ekdahl joined our Joe Ricci Tire Family in 2015. He is married to Breanna and has 2 daughters, Lindzie & Karley. Tim is super organized, skilled, kind, generous, and a joy to work with.
Simon Wahlstrom loves all things "Wissota Super Stock". He also loves his wife, Caela and his 2 daughters, Adalyn & Aubrey. Simon has been with us since 2018 and really knows his stuff. He is a valued member of our team.
Brandon Scherer is the newest member of the team. Brandon is calm, cool, and collected. Nothing gets him riled!
We appreciate his excellent attitude and expertise. Brandon is married and has a beautiful family.
Brandon Scherer is the newest member of the team. Brandon is calm, cool, and collected. Nothing gets him riled!
We appreciate his excellent attitude and expertise. Brandon is married and has a beautiful family.
Hours:Monday - Friday:
7:30 AM - 5:00 PM Closed Saturday & Sunday Testimonials..."**HIGHLY RECOMMEND** I would give these guys 6 stars if I could!! My dad started going to Ricci Tire over 20 years ago and they now are a vital part of keeping our business going. If you want honesty, integrity, quality, and affordability.... Look no further!!' - Marielle Hewitt
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