About  Joe  Ricci  Tire  Inc.

JOE RICCI TIRE is proud to have served Barron County’s automotive needs for over 35 years. We provide service and tires for all makes and models of cars and light trucks. We will care for your vehicle like it is our own. Trust is key to generations of our customers making Joe Ricci Tire the only place to go for automotive service. We are located in Rice Lake, WI, on the corner of Main Street and Allen Street. We accept most major credit cards, including Visa, Mastercard, and Discover. The next time you need Tires or Automotive Repair, call us!
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​Joe Ricci went from “partner” to “sole owner” in 2014. With 38 years of experience, Joe offers a wealth of knowledge that will serve you well. Joe has been married to Ann for 33 years. They have 3 grown daughters and 2 sons.  Joe loves being a grandpa to Simon,  Graham and Hattie. 

​Jeanine Ricci Solum is Joe’s sister and has been our Office Manager since 1993.  Married to Bob, mother of 3 grown daughters, 2 son-in-laws and the proud grandma to twins, Jack & Jett.  She knows our customers and she knows her stuff! 

Mark Barta joined the team in 2004. Mark offers so much as he enters the shop; Integrity, honestly and a work ethic that is second to none. As our Alignment Technician, Mark will make sure your vehicle drives straight and your tires wear long and even. Mark is married to Lisa and has 2 kids, Mindy and Levi.

​Samuel Petersen began part-time employment with us in 2010, graduated from diesel mechanic school in 2012 and became a full time member of our team in June of 2012. Sam is a man who is trustworthy and honorable. Married to Shelby and the proud father of 3 sweet kiddos

Amanda Ricci Demers is Joe's daughter and began job-sharing with her Aunt Jeanine in January of 2014. She has extensive experience as an Office Manager and is our payroll specialist. Husband Tony and Amanda are the proud parents of Graham and Hattie.

​Tim Ekdahl joined our Joe Ricci Tire Family in 2015. He is married to Breanna and has 2 daughters, Lindzie & Karley. Tim is super organized, thorough and a joy to work with.

​Simon Wahlstrom loves all things "Wissota Super Stock". He also loves his wife, Caela and his 2 daughters, Adalyn & Aubrey. Simon has been with us since 2018 and is a valued member of our team.

Hours:

Monday - Friday: 
7:30 AM - 5:00 PM
Closed Saturday & Sunday

Testimonials...

"**HIGHLY RECOMMEND** I would give these guys 6 stars if I could!! My dad started going to Ricci Tire over 20 years ago and they now are a vital part of keeping our business going. If you want honesty, integrity, quality, and affordability.... Look no further!!'  - Marielle Hewitt